Getting Results for Franchisors

Thoughts, tips & tools for successful advertising, marketing & web design

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EVENTS SCHEDULE

  • February 10, 2012
    IFA Convention, Orlando, FL
  • April 24, 2012
    Multi-Unit Franchising Conference, Las Vegas, NV
  • June 26, 2012
    Franchise Consumer Marketing Conference, San Francisco, CA
  • October 3, 2012
    Franchise Leadership & Development Conference, Atlanta, GA

RECOMMENDED

February 06, 2012

Marketing Lessons from a Two-Headed Turtle… Really!

A Two-Headed Turtle offers Franchises Interesting Lessons on MarketingYes, it does sound like a joke, but the lessons are very real.

In Melinda Caughill's latest article for Franchise Update, she explains what franchises have in common with a two-headed turtle and how they can use the amphibian's example to make its operations more effective.

Check out the full article on the Franchise Update web site.

[Learn more]


October 24, 2011

The 10 Commandments of Franchise Marketing

The 10 Franchise Marketing Commandments to Get Better ROITo get the results you need from your marketing and advertising efforts, you have a few choices... You can pray that your efforts will succeed and see what that gets your. Or, you can follow the 10 Marketing Commandments - proven strategies that will win you the favor of your customers, bosses & bottom line.

Thou shall:

[Learn more]


September 15, 2011

Finding the Right Advertising Agency for You — Pt 3: Chemistry

PART 3 of 3: CHEMISTRY

Maximum franchise marketing results require working with an advertising agency with the right blend of creativity, cost and chemistry for you.At our agency, we firmly believe that marketing isn't rocket science.  The truth is, although most marketing and advertising companies would HATE that I'm saying this, most firms can deliver what you want to some degree...

(Ready for it? Here comes that "but.")

BUT — while just about anyone can deliver marketing, advertising, and web site products — getting actual results and ROI from those efforts is an entirely different thing.  For that, you must find an agency with the just the right blend of The Three C's — Creativity, Cost & Chemistry, for you.

CHEMISTRY:

Although this is the last of the three articles, this topic could easily be considered the most critical.

[Learn more]


August 17, 2011

Finding the Right Advertising Agency for You — Pt 2: Cost

PART 2 of 3: COST

Getting the best ROI from your franchise marketing requires finding the right advertising agencyAt our agency, we firmly believe that marketing isn't rocket science.  The truth is, although most marketing and advertising companies would HATE that I'm saying this, most firms can deliver what you want to some degree...

(Ready for it? Here comes that "but.")

BUT — while just about anyone can deliver marketing, advertising, and web site products — getting actual results and ROI from those efforts is an entirely different thing.  For that, you must find an agency with the just the right blend of The Three C's — Creativity, Cost & Chemistry, for you.

COST:

You can’t ignore cost (although sometimes we all might like to). Cost a vital component to every decision a company makes.  This is especially when choosing an advertising and marketing company.  Frankly, when it comes to cost, what seems like a simple issue – "just take the less expensive agency" – often isn't so straight-forward.

[Learn more]


June 28, 2011

In Franchise Marketing, Start By Measuring Up Your Customer

For Effective Advertising, You Must Understand Your CustomerYup, to do advertising right stop thinking demographics and start thinking psychographics. That doesn't mean there has to be a Dr. in front of your name, but you do need to understand people and you can't just stop there. Once you understand, then you need to apply what you've learned.

No, it's not the sit-back-on-a-leather-couch-and-tell-me-everything sort of psychology. Instead, it's segmenting your customers based upon their beliefs, values, opinions, motivations, etc. Psychographics give you a more "life-like" picture of your customers.

For example, take the car buying process. Susan is looking to buy a new car. Demographics can tell you that she is a 57-year-old married woman with a six-figure salary living in the Greater Milwaukee Area. However, demographics cannot tell you why Susan will eventually choose a Toyota Prius over a more luxury vehicle. That’s where psychographics come in.

So, why use psychographics? Two reasons...

[Learn more]


May 25, 2011

Finding the Right Advertising Agency for You — Pt 1: Creativity

PART 1 of 3: CREATIVITY

Maximing your ROI from franchise marketing requires finding the right advertising agencyAt our agency, we firmly believe that marketing isn't rocket science.  The truth is, although most marketing and advertising companies would HATE that I'm saying this, most firms can deliver what you want to some degree...

(Ready for it? Here comes that "but.")

BUT if you need to get results from those marketing, advertising, and web site efforts, you can't rely on just any old agency.  Getting the work is one thing.  Getting work that WORKS for you is an entirely different animal.

The Third Person's Theory of the Three C's states that getting results from your marketing strategies requires that you need an ad agency with the unique combination of The Three C's — Creativity, Cost & Chemistry —  that's right for you.

CREATIVITY:

Think of it as the headlines, the concept, the design of your marketing and advertising. This is also the stuff that gets the attention of your target audience, helps you to stand apart from your competitors, and makes your message memorable.

[Learn more]